Coupon Code Mania

Caption: Me trying to compute percentages while also creating the Christmas magic for my family, fueled by a strict diet of coffee, cookies and cheese.

Happy 2026, y'all. I am going to guess that most of you reading this post took well deserved time off over the holidays to travel, eat too many cookies and survive family time. I did most of those things too, but I also was quite busy prepping one of my clients with some new tools offered up by Wix. They were both a challenge to figure out so I thought perhaps a blog post was in order for anyone else out there struggling through coupon codes and intake forms.

The Goal

With all new projects it is so important to work with your client on identifying a clear, achievable goal. For my client, she wanted to offer a date-specific early bird discount and sibling discounts for families signing up for summer programs. She also wanted to me explore Wix's new Intake Forms (think liability waiver you might sign before going ziplining).

Side Bar: You may be thinking - summer programs, in winter time? Yes - many summer camps go on sale in January in February which means content, marketing, web sales tools have to be set up, tested and functioning properly in late December.

So back to the goal - two discounts and a form, shouldn't be too hard right?! Well I will admit that I was not prepared for how complicated these tasks were going to become once I started digging down into the details. Some of the complications are due to Wix's limitations, like they only allow customers ONE coupon code in their shopping cart or how Wix's intake forms don't have an export feature to track the signatures you collect.

What I learned was no tool is perfect and with a little creativity (and a lot of testing!) you can usually make it work.

The problems & their work arounds

As mentioned, the coupon codes really threw me for a loop. Because Wix doesn't allow more than one coupon code at checkout, we experimented with several code combinations before realizing we should just reduce the ticket price for all programs during the early bird timeframe - no code needed! But the catch here is that once the early bird timeframe is over, we will have to manually adjust the price of each program offered (27 entries!) back to its full price.

We also ran into the problem where the sibling code of 10% off was being applied to the total amount in the shopping cart vs. the second ticket for the sibling. After a few sleepless nights, I discovered the "minimum amount required" which was a sneaky work around to limit who could use the sibling discount. My client was concerned that once we put the 10% off discount code out there to families, it would get misused and cost her money. The "minimum amount required" feature fixed that! Shoppers would have to have the amount of two or three purchases in their shopping cart in order to use the sibling discount codes. Not perfect or really all that intuitive but it works!

As for the intake forms, we don't know when Wix is going to provide an export feature to help businesses track signatures. In the interim, we added a required short answer feild to the top of the intake form that makes signers tell us which program they are signing up for. That was the best we could come up with but maybe another "fix" will come to me or my client at 2:30AM. Stay tuned for how these new features go over with customers in February when we put the popular programs up for sale.

As always thanks for reading and I sincerely wish you and yours a prosperous 2026.